Introducing the San Diego Armada—a fictional NBA expansion team with a name as bold as the city it represents. Drawing inspiration from San Diego’s rich Spanish colonial heritage and its deep naval roots, the Armada identity sails forward with a visual system that captures the region’s sun-soaked coastline, vibrant architecture, and adventurous spirit. It’s a brand that nods to the past while charging fearlessly into the future.

This imagined rebrand delivers a warm, audacious identity—crafted to reflect the soul of San Diego and ready to make waves across the league.